Social Media Data Mining

so this afternoon I read this article Social Media Mining, The Data Is Out There | Regular Geek and to be honest I enjoyed it.

here is what make my joy :

If companies start mining the social web, they will realize that people are creating focus groups for them. They just need to listen, analyze and act on what they see. The data is out there, how are you going to use it?

I love this guy really.

a few day I posted some thougth on Twitter in my blog

twitter can provide marketer, industry with real time people behavior trend.

the future of twitter will reside in their ability to trait and analyze the data that come to them, so if some one is going to build a startup, here an idea worth money :

"chart, chart chart, visualization, data mining"+tweet.

but is this the only way?

of course it is time to make a better use of social media data, but as the Chris Brogan cited in the article I am referring to:

Here’s one hint: social media isn’t a PR tool; it’s not a marketing tool ; it’s a communications tool and a media making/distribution tool set … It’s about working on the larger need and then using the tools judiciously.

the wise way to go with social media is :

1)use it as a tool judiciously
2)data mining.

it is really interesting to note that in the case of twitter the most API based application don't make a judicious use of twitter (tool).

do you agree?!!