Twitter Ads Strategy

this morning I come up this post Twitter Ads Make an Appearance .

how could twitter investor get their Return on investment?

the answer may be advertising "Ads".

a simple look to twitter recent change, may give us an answer.

1)introduction of twitter search a real time tweet search engine.
2)the "may be" site ads include like suggested in the article Twitter Ads Make an Appearance .

the problem of making money from such system is the risk of "self-spam", let me make it clear.

tweet base isn't enough significant (in term of relevance) to be mimed, it is too complex to copy the same existing "ads include search result" of any classic search engine, to a real time tweet search engine.

notice that I insist on the separation between, classic search engine, and the tweet search engine.

the first (classic like google or yahoo) are based on pages (web page) on a very detailed content, targeted, and detailed.

the second will be based on a very condensed content mainly 140 cars one. fuzzy and dispersed.

now let try to answer the main question :

how to make money if you are in a twitter team, or how to make a better ROI in a twitter case?

this question is equivalent to this one: what twitter offer and what is the valuable twitter product.

twitter product may be summarized as fellow :

1) content ( tweet data base).
2) result of traited tweet (visualization, miming, search, analyze).
3) the access to the data (API).
4) inside tweet.

if twitter leader want to exploit the content by introducing ads on their unique support ( mean web site), then they have to answer the question :

a) how many people are using twitter web site in order to tweet?

the diversity of twitter tool (desktop or IM ...) make such action risky, could twitter leader push people outside the website by an intensive and abusive use of ugly ads?

and what about the conversion? is it worth such effort? how many people are still using twitter web site to tweet? 10%, 20%, 50%?

so let down the ads on the website.

b) the same apply to twitter search .

c) now would people some day pay in order to use the twitter API or a part of Twitter Api?

this option is really interesting and may be worth study.

d) inside a tweet?

in this case of figure, twitter will have to build some official channel let say #ads or some thing and to overflow it service by "tweet ads", a tweet ads will be a 140 car ads.

such solution may be considered as spam, even if it come from twitter.


so what to do?

think ubuntu.

sell consulting.

twitter can provide marketer, industry with real time people behavior trend.

the future of twitter will reside in their ability to trait and analyze the data that come to them, so if some one is going to build a startup, here an idea worth money :

"chart, chart chart, visualization, data mining"+tweet.